January 19, 2020

How to Come Up with Video Content Ideas for a Website

Do you plan on publishing engaging video content on your website? That’s great – but before you do that you first need to come up with ideas for the videos that you’re going to create.

Creative ideas for short videos

That part can be a lot easier said than done, and you may find that you spend hours yet end up feeling stumped. To avoid that and come up with lots of good ideas, there are a few steps that you should take:

  • Research your target market

Forget about the video topics for a second and think about the people that you want to watch them. Who are these people? What age are they? What sort of educational background do they come from? What types of occupations do they hold?

The answers to those questions will let you define the demographics of your target market. From there you can research them, and find out what they like, dislike, and the types of problems they face.

The better your understanding of your target market, the easier it will be to figure out what video content they would actually want to watch.

  • Spy on the competition

A useful shortcut to find ideas for video content is to look at what your competitors are up to. Look at the video content that they have published and taken note of any videos that seem to have lots of views, shares, comments, or other reactions.

Since your competitors will be trying to reach the same target market, it is a safe bet that what works for them will work for you. That being said you shouldn’t ‘copy’ the topics directly, but think about how you can improve on them or put a spin to create a unique piece of content of your own.

  • Ask your website visitors what they want

If your website already receives a decent amount of visitors, why not ask them what types of videos they’d like to see? Not only will that help you to generate ideas, but it will make your visitors feel that you value their opinions.

Instead of just asking them to comment with a list of the types of video content they’d like to see, you could run a poll with different options. There are lots of poll and survey tools that you can use to do that, and it may help you to get a better response overall.

Once you’ve come up with ideas you can start recording your videos and use Movavi Video Editor to create the type of engaging content you want for your website. Its features are intuitive and will let you cut and join videos, add audio tracks, insert text, apply effects, enhance the video quality, and more. If you want you could even create a video collage with it.

As you can see coming up with ideas doesn’t have to be tedious and time-consuming – not if you approach it from the right angle. Odds are you’ll end up with more than enough ideas to start out, and should make it a point to note down any that you feel are good in case you need them later.

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