If you manage two separate Facebook Pages for the same business—perhaps due to an accidental creation, a rebrand, or a legacy page—merging them can be a powerful move. This process allows you to combine all your followers, likes, and check-ins into a single, authoritative Page.

Merging simplifies your marketing, strengthens your brand’s digital presence, and, most importantly, eliminates confusion for your customers. This guide provides the complete, step-by-step process for merging your pages successfully.

Why and When Should You Merge Facebook Pages?

The most common reason for a merge is to consolidate a fragmented audience. You should consider merging pages if:

• You have duplicate pages for the same business (e.g., “Our Business” and “Our Business – Official”).
• You discovered an old, forgotten page for your business and want to combine its followers with your new, active page.
• Customers or fans have created an unofficial “Place” page for your business that you have since claimed ownership of.
• You are rebranding and want to move your old page’s audience to your new one.

The primary benefits are clear:

• Consolidate Your Audience: All likes and followers are combined into one page.
• Solidify Your Presence: It directs all customers to a single, official source.
• Prevent Confusion: Customers will no longer find and engage with outdated or unofficial pages.
• Streamline Marketing: You only have to manage, post to, and advertise from one account.

Before You Begin: Facebook’s Eligibility Rules

Before you can start, Facebook has strict requirements. You can only merge pages that meet the following conditions:

• You Must Be an Admin: You must have “Admin” permissions for both pages.
• Similar Names: The pages must have similar names (e.g., “Zelda Central” and “Zelda Central News”). Facebook will not allow you to merge “Zelda Central” with “Mario World.”
• Similar Content: The pages must represent the same entity or business.
• Same Location: If the pages have physical addresses listed, they must be the same.

How to Merge Two Facebook Pages: The 4-Step Process

1. Go to the Merge Tool: Navigate to Facebook’s official merge request page: facebook.com/pages/merge
2. Select Your Pages: You will be prompted to select two pages.
   • Source Page: The duplicate page you want to get rid of.
   • Destination Page: The official page you want to keep.
3. Confirm Selection: Facebook will ask you to confirm which page you want to keep and which will be merged (and subsequently deleted). Double-check this step carefully.
4. Request Merge: Click “Continue” and then “Request Merge” to submit your request to Facebook for review.

What Happens After You Merge? (Important Warning)

Understanding the consequences of a merge is critical, as the process is permanent and cannot be reversed.

• What is KEPT: The page you chose to keep (the Destination Page) will remain. It will gain all the likes, followers, and check-ins from the page you merged.
• What is LOST: The page you chose to merge (the Source Page) will be permanently deleted. All of its content—including all posts, photos, videos, and its unique Facebook URL (username)—will be gone forever.

Pages cannot be unmerged, and any content lost from the source page cannot be recovered.

Conclusion

Merging two Facebook pages is a straightforward and powerful way to consolidate your brand and audience. However, because the action is irreversible, it’s crucial to proceed with caution. Before you begin, ensure you are keeping the correct page and have backed up any important photos, videos, or data from the page you are about to delete.