So you’ve probably recognized that Instagram and social media marketing are vital to build your brand and boost your traffic. If you are building a brand from scratch or already have a business but have no online presence yet, this should tell you what you can expect from Instagram. This article is not an in-depth Instagram for business for dummies guide. You can choose to go ahead with Instagram based on the pros and cons of Instagram for business presented in the article.
Instagram is popular for several reasons. Here are a few points in Instagram’s favour that you should be aware of:
Considering how Instagram is home to millions of users who are active all the time, you can expect to get feedback on your content quickly if not immediately. Instant feedback helps you take corrective action without wasting time. You can improve the post you just put out and use the feedback you get for your future posts as well. You can expect people to check your stories and tune in when you go live.
The use of hashtags is incredibly valuable. Instagram allows you to include hashtags in your posts and follow them as you would other profiles. If you are a brand, you should include hashtags relevant to your niche and competitors in your posts to make yourself visible to people following those hashtags. Furthermore, once you have followers sharing or reposting your content, you can get them to use the same hashtags to expand your visibility.
Also, you may create hashtags of your own for specific posts or a series of posts. You can use them for a contest, poll, competition, give away, product launch, and more. Using hashtags is 100% free but can bring you a ton of attention.
High-quality pictures and videos can help you communicate with your audience in ways that blog posts and other written forms of content cannot. While written content engages the imagination, pictures and videos show the viewer or prospect precisely what they can expect from you.
This is vital when you want to sell a product or service because your prospects have many options at their disposal, which means they will go for the most appealing one out of them. Images and videos can condense complex information like statistics and the takeaways from case studies and make it accessible to the average joe.
Instagram allows you to build and expand your brand awareness in a variety of ways. You can post content on your newsfeeds, Direct Message (DM) and collaborate with other influencers and brands, post as many stories as you want, and save those stories to your highlights for users to check them out as and when they please. You can also use Instagram Insights to see how your posts are doing, just like you would use free Facebook analytics tools for your Facebook posts.
Additionally, Instagram is integrated with most other social media platforms, which means you can link all of them and post content on multiple platforms at once.
While Instagram has a plethora of benefits, of which a few are listed above, it does have a few demerits.
Instagram does not allow you to include clickable links to your posts. You can only add one in your bio. In other words, your followers will have to manually type the URL and visit it. The lack of provision for clickable links is one of the most significant disadvantages of Instagram.
While there is most likely a sizeable market for your niche, you can also expect to find your competitors, which means that you will have to invest time and money in different marketing and optimization tips and techniques to win on Instagram. In other words, there is a lot of competition on Instagram (and most other social media platforms).
Unlike Facebook and LinkedIn, you are limited to images and videos. Pictures and videos with a relevant caption can get the job done most of the time. However, some topics and ideas need elaboration if you want to establish context. You do not have a wall where you can write posts to elaborate on your photos or videos, and there is a character limit for your caption.
Now that you know what to expect from Instagram, here’s how you can set up your Instagram account for business:
- Start by downloading and installing the app.
- Click on sign up
- You may register through your email address and click on next, or you may log in using your Facebook ID.
- Drum up a unique username and password and be sure to enter the essential details in your profile. Tap ‘done’, and you will have your profile ready. This is a personal account.
To turn it into a business account, do the following:
- Log in with the Instagram account you’ve created.
- Then, select the profile icon to go to your profile.
- You should find an icon that looks like it has three lines on the top right of the screen. Tap that icon and select the settings option.
- Now, you should find an option to tap the Business account.
- After this, enter your contact details, including your email address, phone number, your physical address, and select done.
There you have it – if you are new to Instagram and oblivious to the power of social media to create your brand and expand it, this article should get you started on the basics of Instagram and what to expect. In conclusion, Instagram’s plus points outweigh its drawbacks, so you should consider creating an account for your business.